Roast My Page Grading Criteria
This comprehensive checklist shows exactly how Roast My Page grades local service landing pages. Following these criteria will improve both your score and conversion rates.
Last updated: September 21, 2025
Navigation
Logo Visible
Clear, professional logo prominently displayed in header
Menu Links to Key Sections
Navigation menu includes links to important page sections
Phone Number OR Clear CTA Button
Either prominently display phone number or include clear call-to-action button in header
Hero Section
One Clear Headline
Service + location, ≤100 characters. Example: 'Professional House Cleaning in Austin, TX'
One Subheader with Unique Selling Point
Expands on headline or highlights what makes you different from competitors
Large, Readable Text
Text is large enough to read easily, background doesn't distract from readability
Real Human Photo
Photo of owner, team, or employees on the job (no stock photos)
One Primary CTA
Single, prominent call-to-action button in contrasting color
Ratings/Reviews Displayed
Show customer ratings or review counts to build immediate trust
No Lead Form in Hero
Avoid overwhelming visitors with forms in the hero section
Services Section
List of All Services
Comprehensive list of services you offer
Short, Clear Descriptions
Brief, easy-to-understand descriptions for each service
High-Quality Real Photos
Authentic photos of your actual work, not stock images
Testimonials / Social Proof
Real Customer Quotes
Authentic testimonials from actual customers
Includes Name, Photo, Date, Rating
Complete testimonial information for credibility
Third-Party Ratings
Ratings from Google, Yelp, or Thumbtack
Display ratings from trusted third-party platforms
Stars, Average Score, and Total Reviews
Complete rating information including visual stars and review count
Team Section
Real Photos (No Stock Images)
Authentic photos of owner and service providers
Photos Large Enough to See Faces
High-quality, properly sized photos that build trust
Short Bio Next to Each Photo
Brief description of each team member's role and experience
FAQ Section
At Least 3+ Questions
Address common customer questions and concerns
Service Area Section
Lists Specific Service Areas OR Map
Clear indication of geographic coverage area
Sectional Layout
At Least 5 Full-Width Sections
Hero, Services, Reviews, Team, FAQ, Service Area, etc.
CTA Consistency
One Clear Primary CTA Type
Consistent call-to-action throughout (e.g., 'Get a Quote')
Repeated Across Multiple Sections
Same CTA appears in different sections for maximum visibility
Ready to Grade Your Landing Page?
Run your page through Roast My Page to see how well it meets these criteria and get specific recommendations for improvement.
Grade My Page Now