100-point checklist

Roast My Page grading criteria

Use this checklist to see how we evaluate local service landing pages for clarity, trust, proof, mobile experience, and conversion strength. Last updated: September 21, 2025.

How we grade landing pages

Each site is reviewed against practical conversion signals that local service businesses can improve: clear positioning, visible trust signals, real proof, mobile-friendly layouts, and a focused next step.

Complete checklist

Click items as you review your own page, or use the list as a quick reference before launching new ads.

Hero Section

Services Section

Testimonials / Social Proof

Third-Party Ratings

Team Section

FAQ Section

Service Area Section

Sectional Layout

CTA Consistency